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B2B Services

60% More Qualified Leads With Automated Prospecting

A business development team was manually scanning job boards and crafting outreach. We built a system that monitors postings, scores relevancy, and generates personalised outreach — with human approval by default and full automation available at the flick of a switch.

Sales Automation Lead Generation AI/LLM Cost Savings

The Challenge

This B2B services company relied heavily on outbound prospecting to fill their sales pipeline. Their business development team was spending the majority of their week on repetitive, low-value activities that hadn't scaled with the business:

  • Manually scanning multiple job boards daily for relevant postings that might indicate a company needs their services
  • Researching each company individually — size, industry, location, existing tech stack — to decide if they were worth reaching out to
  • Crafting personalised outreach emails one by one, often spending 15-20 minutes per prospect
  • Tracking which companies had been contacted, when, and what the response was — across spreadsheets and CRM entries
  • Missing high-value opportunities because postings appeared and disappeared before the team got to them
  • The BD team was spending 80% of their time finding and qualifying leads, and only 20% on actual conversations with prospects

Our Approach

We built an end-to-end lead generation pipeline that automates the entire prospecting workflow — from detecting relevant job postings to generating scored, personalised outreach ready for review or automatic sending.

How the Pipeline Works

Job Board Monitoring
→
Relevancy Scoring
→
Company Enrichment
→
Outreach Generation
→
Review or Auto-Send
  • Automated job board monitoring: The system continuously scans targeted job boards for new postings matching configurable criteria — role types, industries, keywords, locations
  • AI-powered relevancy scoring: Each posting is scored on multiple dimensions: how closely the role matches the client's service offering, company size, industry fit, geographic relevance, and estimated deal potential
  • Company enrichment: For high-scoring leads, the system automatically pulls additional company data — employee count, revenue estimates, tech stack indicators, recent news — to build a complete prospect profile
  • Personalised outreach generation: The AI generates a tailored outreach message for each qualified lead, referencing the specific job posting, the company's situation, and how the client's services are relevant
  • Dual-mode delivery: Messages are either queued for human review and approval (default) or sent automatically for trusted segments (optional)
  • CRM integration: Every interaction is logged automatically — no manual data entry, no missed follow-ups
Default Mode

Human-in-the-Loop

Every generated outreach message is queued for review before sending. The BD team sees the prospect profile, relevancy score, and draft message — then approves, edits, or skips with one click.

  • Full visibility and control over every message
  • Team can refine AI outputs and build trust
  • Ideal for new segments or high-value targets
Optional

Full Automation

For trusted segments where the outreach pattern is proven, flip the switch to fully automated. The system handles detection, scoring, generation, and sending — end to end — with no human intervention required.

  • Zero manual effort for proven segments
  • Configurable per segment, industry, or score threshold
  • Instant rollback to human-in-the-loop at any time

The Results

60% More Qualified Leads
15 Hrs/Wk Prospecting Time Saved
3x Pipeline Volume
80% → 20% Admin vs Selling Time

The BD team's time allocation flipped entirely. Instead of spending 80% of their week on research and outreach preparation, they now spend 80% of their time in actual conversations with qualified prospects. The system catches opportunities within hours of posting — before competitors even see them. Pipeline volume tripled within the first quarter, and the quality of leads improved because the AI scoring filters out poor fits before anyone wastes time on them.

"We went from finding maybe 10 decent leads a week to having 30+ qualified prospects in our queue every Monday morning. The team actually looks forward to work now — they're selling instead of researching. And the auto mode for our core segments? That's just free pipeline."
— Head of Business Development, B2B Services Company (name withheld)

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